![]() ![]() As a result, your digital marketing strategy always needs to be geared toward your own customer base, whether you're B2B or B2C. A B2C company with a high-ticket product, such as a car or computer, might offer more informative and serious content. Of course, there are exceptions to every rule. ![]() B2C customers, on the other hand, favor one-on-one connections with a brand. The marketing materials that best drive these decisions tend to be shareable and downloadable.
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